A winner was selected!
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Research Firm New Name received 209 custom ideas
created by creatives, and purchased |
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| Contest Brief: | |
Who we are: |
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An Inc. 5000 company looking to re-brand in 2011. We are posting this project to tap into creative minds for ideas on a relevant new name. |
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What we need written: |
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The company is a survey research firm specializing in providing rigorous research project management and execution of large-scale data collection, analysis and reporting enabling clients and partners to focus on their missions. Their clients have included federal, state and local government agencies, nonprofits, associations and commercial entities. This is a small, woman owned business located in the Greater Washington DC. Their goal is to eventually be known as a full service firm within the region. Name should be short, memorable, relevant and lend itself to telling the story of what the company does/provides its clients. The url should be a .com. Key persona descriptors: 1. Pillar (steady/stable) 2. Methodical 3. Trustworthy (ethical) 4. Flexible/accommodating 5. Loyal 6. Polished 7. Knowledgeable/experienced 8. Proactive 9. Welcoming 10. Focused |
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This is very important: |
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The most important part of the project is that the name be unique, has a .url to match, and accurately reflects the company’s work. |
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We do not want this in the entries: |
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Acronyms, names that are too obscure, .urls not available |
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