Naming Contest

Business Intelligence Consulting Services

by wsplace

Contest received 415 entries and the contest holder has awarded a winner.

congratulations to contest winner: sallyb858

Congratulations to winner sallyb858 ! They were awarded the contest prize of $250.00

WINNING ENTRY

Discussion:

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wsplace Contest Holder
Some of the names for other companies in the Business Intelligence Space include: Proficient, Actuate, Appian, Applied Predictive Technologies, Clear Forest, Converge, DataFlux, Cymfony, Data Fusion, Direct Insite, Decision Technologies, Decision Strategies, Dimensional Insight, Fulcrum Analytics, G4 Analytics, Informatica, Parascript, Overtone, Visual Mining, and Teradata. Hopefully these trademarked names will spur the collective creativity of the Hatchwise community. Keep the name suggestions coming...
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wsplace Contest Holder
We prefer a one word company name that is easy to spell and memorable.
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wsplace Contest Holder
We want a name that is also available as a .com domain name.
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wsplace Contest Holder
We saw some interesting information that is relevant to naming on wikipedia.org as follows: Descriptive Descriptive names ascribe to the product a characteristic, feature, ingredient, appearance or geographic location. Examples of descriptive product names include Philadelphia Cream Cheese, Florida Orange Juice, Cinnamon Toast Crunch and Transitions Lenses. Descriptive product names can be overly long. Also, these names can become genericized and turned into a category name instead of a brand, exemplified by Rollerblade and Dry Ice. [edit] Suggestive Suggestive names, the second type of names, suggest or hint at a product’s key features or benefits. They are allusive and are often formed by metaphors, allusions or simile. Suggestive product naming is common in business-to-consumer categories such as food and household goods. Bounty paper towels, Hershey’s Kisses candy, Always feminine products, Kellogg’s Nutri-Grain bars and the Mr. Clean Magic Eraser cleaning product are all examples of suggestive product names that are meant to imply a variety of positive associations to consumers. Both descriptive and suggestive names are composed only of natural English words that either work alone or in combination to form a literal or abstract name. [edit] Arbitrary The third category of names, arbitrary, do not describe a product or literally suggest a product meaning. They are likewise not adapted from features or benefits of the product. They are literally arbitrary. Arbitrary names can be made up of either coined or natural words. Apple, for example, was created because Steve Jobs worked on an apple farm and also believed apples to be the perfect fruit. [edit] Fanciful Fanciful or coined names, also referred to as neologisms, are often perceived as a recent phenomenon and as "completely made up," although neither of these assumptions is true. They have been popular in the United States for more than a century, evidenced by established brands like Crayola, Coca-Cola, Jell-O and Kool Aid. These product names are so readily understood that, to many people, they simply do not sound coined. Names that are usually judged to be the most effective are "meaningfully coined"; that is, they are built on descriptive or suggestive words that have meaning for the target market. Examples are Lunchables (“lunch” + “ability”) and Motorola’s RAZR (a stylized re-spelling of “razor,” which alludes to the cell phone’s thin profile).
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wsplace Contest Holder
We want to stay away from any new company name that reminds us of MS Excel or the word "Intelligence" in general.
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wsplace Contest Holder
The new company name should be easy to say and spell and either be a fanciful name (as described above) related to a real word like proficient or a relevant real word that includes the word group or another relevant word.
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wsplace Contest Holder
Clients who purchase from us purchase strategy and planning services, data integration and optimization services, and reporting and analytics services...ultimately they want a solution from us that incorporates the best practices for a certain business intelligence system investment like purchasing MicroStrategy.
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wsplace Contest Holder
We are seeing some great creativity! Keep up the good work. We want to stay away from using the word "National" in our new company name. We want to adopt a short and easy to say and spell name that quickly and clearly communicates what we do to "Enable Business Intelligence" for our clients.
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wsplace Contest Holder
We like short and powerful words like Agile.
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wsplace Contest Holder
Please build off suggested keywords like Agile, Unify, Integrate, Proficient as examples. We are looking for a name that is short, meaningful and may include the word "Group" as we provide professional consulting services within the Business Intelligence marketplace. Clients invest in Business Intelligence software and then need help to implement the software and develop reporting solutions at the Enterprise, Division, and Department levels.
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wsplace Contest Holder
Other keywords include: Unify; - Insights; - Integrate; - Global; - Metrics; - Performance; and - Decisions.
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wsplace Contest Holder
We are seeing some interesting single word names that we think are moving in the right direction. We want to make sure the name is available as a .com domain name. Try using additional key words like integrity, fidelity, clarity, synthesis.
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wsplace Contest Holder
Other interesting key words are insight, vision, visual
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wsplace Contest Holder
We like a name like Syntegra (this name is not available and used by British Telecom so is for an example only) and are looking for more powerful single word names that are easy to say, spell and are available as a .com domain name. Please keep up the creative suggestions - your work is much appreciated!
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wsplace Contest Holder
We think synthesis, structure, and composite are also key words to stimulate your creativity.
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plasticity Creative
more personal feedback please so we know is something you like or not so you want a good word that has meaning?
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wsplace Contest Holder
We are seeing some interesting names. Please only submit one word entries for our company name that are also available as a .com domain name-
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wsplace Contest Holder
We have a little under 4 days left in this company naming contest. Some of the companies in our industry have names like Informatica, Lunexa, MicroStratey, Cognos, Cognizant, and Claraview. We want to offer additional keywords to stimulate your creativity to submit a SHORT single word name that is memorable, easy to say, spell and available as a .com domain name registration (check godaddy.com for availability). These keywords are: Influence; Prompt; Savvy; Propel; Synthesis; Incite; Actuate; Nimble; Cognition; Enable; Empower; Perceptive; Informed;and Wise.
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sallyb858 Creative
FYI: For every name submitted, 10 or more better names are not entered due to their .com unavailability. The best short, easy to pronounce and remember names are rarely available.
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plasticity Creative
thats why lots of companyes have strange names :)