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Design Brief completed by the contest holder: |
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What is the full name as you want it on your logo?
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Thunder 24 WMDN Meridian Local AccuWeather 24/7 on CHANNEL 24.2 |
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Do you want any slogans or taglines on your logo? |
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None |
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What service or product do you provide? |
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We're rebranding a local AccuWeather broadcast station. See the attached file for current design. |
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What is your target audience? |
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Anyone looking for local weather conditions and forecasts. We're also looking to shake up (Thunder) local advertising to run in the caption screen also broadcast on this channel. |
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What style would you like your logo to be? Would you like unique text, an icon with the name included in it, an icon with the name next to it, an illustration, or a different style? |
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We'd like to have the "Local AccuWeather 24/7 on CHANNEL 24.2" included, but it can be smaller. What we need is the Channel logo itself to be more appealing and separate it from the flagship WMDN CBS station design concept. |
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Do you want any specific ideas implemented into your logos? |
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Feel free to be creative here. Looking for a clean design, marketable symbol. It must display the station ID (24, WMDN, and Meridian)...we would also like to retain the 'AccuWeather'statment laid out above, but perhaps smaller. See attached. |
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What should come to a customers mind when they see your logo? |
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First, that we're a weather station. Second, that we're new, exciting, and a station you want to advertise on! Finally, it needs to look like a TV Channel logo. |
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Is there anything you would not like to see in your logo? |
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Should be up-beat and not depressing! |
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How will the logo be used? |
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It will be broadcast 24/7 on WMDN Channel 24.2 and on Comcast Cable Channel 247. It will also be used on promotional and sales material. |
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Do you have any files or images pertaining to your contest that you want the designers to view? |
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Yes, but only to show you what is being used on the flagship CBS station and the secondary Local AccuWeather Channel. The only things that need to be the same are listed above. |
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What format do you want your logo to be designed in (ai, psd, corel etc..) |
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Bitmap is fine. |
