Congrats to Grafixdesain for submitting the winning entry
Pilates Melrose
by Amanda_Hanson- 50CREATIVES
- 218ENTRIES
- 6,109CONTEST VIEWS
- $150.00PRIZE AWARDED
Company or website name
Pilates Melrose
Slogan or Tagline
Move Better. Live Better.
Describe your company and organization and target audience
I'm a Pilates solo studio owner, in a town called Melrose. Melrose is a medium affluent suburb of Boston MA. People here have the income to afford luxury goods, but aren't ultra rich. They want value for their money. They have a city sensibility, many of them work in Boston. But, also enjoy the slower pace of community life in a suburb. There's a very active athletic population here - hiking, cycling, running, tennis, lots of dogs, etc. Melrose is bordered by a very large parkland, and most people take advantage of it regularly. There's a lot of yoga in Melrose, but, so far I will be the first and ONLY Pilates studio. So, I want to play up the specialness of that. My target audience is men and women, 35 and above, who are recovering from an injury, or looking to reverse the negative effects of too much sitting, so they can be active with their families and pets, and in sports and hiking.