Napa Center for Thought & Culture
by EllynelsonContest received 164 entries and the contest holder has awarded a winner.
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Company or website name
Napa Center for Thought & Culture
Describe your company and organization and target audience
The Napa Center for Thought & Culture, (NCTC) a new non-profit organization located in Napa, California, is designed to nurture the heart, mind and sprit with knowledge, culture and community, offering programs grounded in Jewish traditions and values that lead to awareness, inquiry, and a deeper understanding of the human journey.
There are people both residents and visitors alike, who are in search of something beyond Napa's focus on wine, weather and food. They hunger for something more; something intellectual, creative or spiritual that is at the heart of what NCTC has to offer.
At the outset our audience most likely will be drawn from residents and visitors from close-in locales, meaning San Francisco and the North and South Bays, later expanding to all of California and the West Coast, and ultimately attracting audiences throughout the U.S., extending across the globe.
The design should have the following
We want our design to reflect the world class culture and image of the Napa Valley as an agricultural mecca, but we want it to tell the audience that we offer programming that feeds the heart, mind and soul. We do not want grapes or, wine bottles in the design.
We want to be mindful of NCTC's underpinning job Jewish tradition, but we do not want a logo that has traditional Jewish symbols.
This logo will be used for
- Online (Website, facebook etc.)
- Print (business cards, letterheads, brochures etc.)
- Merchandise (mugs, t-shirts etc.)
- Signs (including shops, billboards etc.)
- Television/screen
This design should not have this in the entries
We want to avoid symbols that are too overtly religious.
We want to avoid symbols that represent the wine industry.
Colors to use in the design
Napa is, at heart a small farm community (our primary crop is wine grapes) which suggest a more subtle, almost monochromatic, earth-tone pallet.
At the same time Napa is colorful, vibrant and alive, suggesting deeper and richer colors. Napa has a sophisticated arts and culture scene.
Navigating between the two contrasting color styles is a challenge we'd like the designer to explore.
Briefly describe your contest
This contest is to help us develop our first logo and a memorable brand image.