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Design Brief completed by the contest holder: |
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What is the full name as you want it on your logo?
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McKinley Million |
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Do you want any slogans or taglines on your logo? |
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none |
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What service or product do you provide? |
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Our Mission is to promote and foster the development of McKinley High School and to grant scholarships, loans and other assistance to students and faculty. |
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What is your target audience? |
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Potential and existing donors |
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What style would you like your logo to be? Would you like unique text, an icon with the name included in it, an icon with the name next to it, an illustration, or a different style? |
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Layout is at the designers discretion |
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Do you want any specific ideas implemented into your logos? |
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Black and Gold for color. Integrate a Tiger or Tiger stripes, similar in appearance to official logo here:
http://mckinleyfoundation.org/
The intended audience is older, more conservative minded. |
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What should come to a customers mind when they see your logo? |
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Helping the Foundation reach $1 million mark. The name of the campaign is \\\"McKinley Million.\\\"
People should be able to easily recognize it as being related to McKinley High School in Hawaii.
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Is there anything you would not like to see in your logo? |
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Old English font should not be used. |
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How will the logo be used? |
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In marketing materials including: social media, print media, website, and letters to potential/existing donors. |
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Do you have any files or images pertaining to your contest that you want the designers to view? |
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The image of the McKinley Tiger in the upper left corner of our site:
http://mckinleyfoundation.org/ |
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What format do you want your logo to be designed in (ai, psd, corel etc..) |
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Vector |
