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Design Brief completed by the contest holder: |
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What is the full name as you want it on your logo?
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GlamMa |
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Do you want any slogans or taglines on your logo? |
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no |
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What service or product do you provide? |
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I have the trademark for jewelry, tote bags and a website providing travel, fashion and educational information. See my current website, www.judithevansthomas.com where you can also go to my blog. |
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What is your target audience? |
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GlamMa is the new Grandma but the babyboomer variation...hip, healthy, fun and looking to introduce her glamchild to a world of wonderful adventures. |
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What style would you like your logo to be? Would you like unique text, an icon with the name included in it, an icon with the name next to it, an illustration, or a different style? |
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My current logo is too bulky and I don't think it represents what I am doing. I also don't want cutesy. More sophisticated graphics around the name would be good. I like the current typeface but am open to all options. |
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Do you want any specific ideas implemented into your logos? |
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I want the logo to be attractive and something that can be put on a Totebag, letterhead and business card and seem sophisticated.
Should include the TM mark |
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What should come to a customers mind when they see your logo? |
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The new Grandmother. The hip Grandmother. The fun Grandmother. The Baby Boomer Woman. |
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Is there anything you would not like to see in your logo? |
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Images of babies or mothers and babies might be too cute...but then if it is brilliant...I am open. |
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How will the logo be used? |
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Tote bag graphic, letterhead, business card, web site and blog banners. Possibly on jewelry but I am thinking that should be lettering only...however it would include the typeface. |
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Do you have any files or images pertaining to your contest that you want the designers to view? |
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See my website, www.judithevansthomas.com and blog at www.glamgal.typepad.com for the current logo design and explanation of the concept |
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What format do you want your logo to be designed in (ai, psd, corel etc..) |
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Hmmmmmm. Don't know. I want a file that is versatile but I am not going to be doing billboards. However to translate to products it might have to be Vector????? Not my expertise so you tell me. |
