FirstChoice Pharmacy

Company or website name

FirstChoice Pharmacy

Describe your company and organization and target audience

We are a five year old pharmacy and have a generic logo (mortar/pestle with our name) and we want to recreate and re-brand ourselves. Our target demographic at our location is the 40-55 middle/upper middle class adults and their families. Our pharmacy is known for convenience (we are located in a development containing an urgent treatment care center and a physical therapy office) and fast, efficient service.

The design should have the following

I am really interested in any ideas. Something that conveys the idea of our desire to be the first choice when it comes to patient care. Obviously, our name needs to be incorporated into the design. We spell our pharmacy "FirstChoice Pharmacy" with no space between First and Choice. Ideally, I would want our logo to come across as friendly, fast, and want to leave the impression that we are the first choice when it comes to getting a prescription filled.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

What style of logo would you like?

Colors to use in the design

Our colors within the store are earth tones and light wood stains. We'd like something that matches up with that idea but we need it to stand out for advertising and signage.

Briefly describe your contest

Help us recreate our FirstChoice Pharmacy logo! We want to convey the message that we want to be the patient's first choice for pharmacy.