winning design
CultOfMoney picked a winner in their Logo Design Contest Contest for
Their contest received 94 entries by 25 designers, it was viewed 355 times. They paid just $150.00 for the winning design.
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Peek at Design Brief:
Name of Contest
Slogans or taglines:
Service or product provided:
We are a new personal finance blog with advice, articles, and eventually paid content. Topics include retirement, investments, p2p lending, 401ks, etc. Please see for details.
What is your target audience?
The target audience is bimodal. One group is younger, focused on growing their career and income and saving money. The other is older with disposable income, but still conscience of their spending. Both are well educated, both college & grad school.
What should come to a customers mind when they see your logo?
As mentioned above, the current color scheme is borrowed from an older illuminated manuscript, but that can change easily enough. Colors currently are tan, brown, black, red, and maybe a golden yellow. You are the designers, so use your jusdgement.
Is there anything you would not like to see in your logo?
I'm not interested in crosses, churches or religous symbols. I don't want to offend. Also, nothing negative about cults obviously. I don't really want to see dollar signs either. It should be balanced male-female, show luxury and classic.
How will the logo be used?
Primarily as a website logo and in the header, but also on business cards.
The design should have the following:
I'm leaving this to the designers, but I thought something like an emblem, character, or straight word mark may work well. May character on the left or in the middle? Don't know. I'll give feedback as to what I like and don't in the contest.

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