Company or website name
Do you want any slogans or taglines on your logo?
No specific files. Feel free to look at www.cultofmoney.com to see what things look like now, but the header/logo I have now is the reason I'm here for a new one.
Service or product provided:
We are a new personal finance blog with advice, articles, and eventually paid content. Topics include retirement, investments, p2p lending, 401ks, etc. Please see www.cultofmoney.com for details.
The target audience is bimodal. One group is younger, focused on growing their career and income and saving money. The other is older with disposable income, but still conscience of their spending. Both are well educated, both college & grad school.
What should come to a customers mind when they see the logo:
As mentioned above, the current color scheme is borrowed from an older illuminated manuscript, but that can change easily enough. Colors currently are tan, brown, black, red, and maybe a golden yellow. You are the designers, so use your jusdgement.
What should not be in the design:
I'm not interested in crosses, churches or religous symbols. I don't want to offend. Also, nothing negative about cults obviously. I don't really want to see dollar signs either. It should be balanced male-female, show luxury and classic.
How will the logo be the used:
Primarily as a website logo and in the header, but also on business cards.
The design should have the following:
I'm leaving this to the designers, but I thought something like an emblem, character, or straight word mark may work well. May character on the left or in the middle? Don't know. I'll give feedback as to what I like and don't in the contest.