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Design Brief completed by the contest holder: |
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What is the full name as you want it on your logo?
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Bigfork Summer Playhouse |
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Do you want any slogans or taglines on your logo? |
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No |
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What service or product do you provide? |
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The Bigfork Summer Playhouse has a 50+ year history as a repertory summer theatre featuring 4 rotating live musical shows (hits from Broadway). The theatre is very high caliber with professional acting talent from across the United States. |
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What is your target audience? |
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Classic Broadway hits draw an older clientele. Newer shows (Wedding Singer, etc,) drawer a younger crowd. Many customers are tourists who visit Bigfork and attend a show while vacationing in the area.) Bottom line – the logo must have broad appeal. |
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What style would you like your logo to be? Would you like unique text, an icon with the name included in it, an icon with the name next to it, an illustration, or a different style? |
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We prefer to leave this to the designer’s discretion. (Do keep in mind the wide variety of uses for this logo - details provided in response to another question.) |
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Do you want any specific ideas implemented into your logos? |
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Not required, but these facts may be helpful in creating a logo unique to this theatre: the theatre’s setting is in a quaint tourist town that sits at the end of a lake in the Rocky Mountains of Montana. |
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What should come to a customers mind when they see your logo? |
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“Fun” and “professional” and “theatre.” |
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Is there anything you would not like to see in your logo? |
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Please avoid use of trite or overused symbolic images such as tragedy/comedy masks. We want a logo that represents this theatre and its uniqueness. |
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How will the logo be used? |
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Business cards, programs, fliers, letterhead, newspaper ads, website and merchandise such as t-shirts, coffee mugs, and other items. Important: Due to multiple uses it is important that the color logo translate well to B&W / grayscale. |
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Do you have any files or images pertaining to your contest that you want the designers to view? |
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No |
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What format do you want your logo to be designed in (ai, psd, corel etc..) |
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Vector -- prefer development in Adobe Illustrator with final art delivered in native files / vector art with fonts outlined. |
