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Design Brief completed by the contest holder: |
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What is the full name as you want it on your logo?
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Applied Efficiency Solutions |
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Do you want any slogans or taglines on your logo? |
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People, Processes, Performance |
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What service or product do you provide? |
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We provide professional Services to the U.S. Federal Government and Commercial clients to help them fulfill their strategic, operational, and tactical requirements and objectives. |
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What is your target audience? |
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Our target audience is multifaceted.Our clients are individuals who seek expertise to fulfill their requirements and who also make contract/financial decisions.The personnel we want to attract and retain are highly capable and service focused. |
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What style would you like your logo to be? Would you like unique text, an icon with the name included in it, an icon with the name next to it, an illustration, or a different style? |
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I think an icon/picture with the name next to it would be ideal but I would like the designers to use their discretion to create other ideas. |
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Do you want any specific ideas implemented into your logos? |
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Somehow tie in the People, Processes, Performance to illustrate how these are intertwined or intersect to provide our clients with repeatable and optimal solutions. |
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What should come to a customers mind when they see your logo? |
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Our intent is to provide qualified personnel, who establish and utilize repeatable processes to deliver high quality products and performance. The logo should convey a professional and high quality image but also give a humble and trustworthy aura. |
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Is there anything you would not like to see in your logo? |
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We're open to all ideas. |
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How will the logo be used? |
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The logo will be used in multiple ways to establish the brand and conduct marketing for the company (business cards, laynards, skins, website, employee clothing, trade show/conference displays, etc) |
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Do you have any files or images pertaining to your contest that you want the designers to view? |
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No |
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What format do you want your logo to be designed in (ai, psd, corel etc..) |
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Considering how I answered "How will the logo be used" I imagine the vector format would be appropriate unless otherwise informed by the designers. It has to be high resolution for a clean look for multiple uses. |
